Holistic SEO that connects rankings to revenue.

Hi, I'm Bahattin Kusaksiz — most people call me Baha. I help businesses build scalable organic growth systems through technical SEO, AI search visibility, automation, and data-driven experimentation.

Over the past 7+ years, I've worked with global brands, healthcare organizations, and ambitious startups. I don't just chase clicks — I connect search to what actually matters: revenue, brand visibility, and sustainable long-term growth.

Beyond consulting, I build AI-powered tools and experiment with ideas that push the future of organic growth. To me, SEO is an engineering discipline — driven by systems, experimentation, and measurable outcomes.

Baha Kusaksiz — Head of SEO

Bahattin Kusaksiz

Holistic SEO Expert

Organic Growth Engineer | AI Search Visibility Enthusiast

Connect on LinkedIn

Tools & platforms I work in

Learn more about me

Pick a question — straight answers about my experience, tools, methodology, and previous client work. No marketing speak.

Why work with Baha?

Baha treats SEO as growth infrastructure, not a checklist, and he proves it with data, not vanity metrics.

He's a senior SEO consultant with 7+ years building organic growth systems for global brands. Every project is handled personally, end to end, with no outsourcing and no gap between strategy and execution.

What sets him apart is the breadth of what he actually measures and moves:

  • Organic traffic: technical SEO, content architecture, and semantic systems that compound over time. Data-driven approach.
  • LLM & AI search visibility: AI search optimization built for how people are increasingly discovering brands now, not just Google rankings.
  • Brand visibility & external authority: the trust signals and third-party credibility that make a site worth ranking and worth citing.
  • Conversions & revenue: qualified leads, sales, admissions, reported in the client's own business language, not SEO jargon.

The results speak for themselves across industries:

  • A multi-location addiction treatment network saw +213% organic clicks and 17 admissions in 30 days, after Baha audited 600+ pages, pruned 516 thin posts, and implemented accurate schema markups.
  • A US home textile Shopify store grew revenue by 47% in just 3 months through proper content, off-page strategy and semantic URL restructuring.
  • A finance company reached #2 in rankings after a round of content pruning and an LLM & schema markup overhaul, quadrupling their revenue.

He works in two-week sprint cycles, so clients see measurable progress continuously instead of waiting months for a "foundation" to be built. He's also built custom tooling to run this rigor at scale, managing 40+ healthcare sites simultaneously at Brand North.

Bottom line: if you want someone who connects technical SEO, AI visibility, authority-building, and conversion data into one system, and can prove ROI in your language, that's the fit.

Where I've worked

Scroll across the timeline →

Brand North
Sep 2024 – Present

Head of SEO

Brand North

Directing SEO across 40+ healthcare & behavioral health client portfolios.

Johnson & Johnson
Oct 2023 – Sep 2024

EMEA Region SEO Expert

Johnson & Johnson

Multi-market SEO strategy across EMEA brand sites in a regulated industry.

BlueStacks
Jan 2023 – Jan 2024

Country SEO Manager — Turkey

BlueStacks

Owned Turkish-market SEO for the global mobile gaming platform.

Originality.AI
May 2023 – Oct 2023

Technical SEO Expert

Originality.AI

Led technical SEO for a fast-growing AI content detection SaaS.

SAP
Mar 2023 – Jul 2023

SEO Localization Expert

SAP

Multilingual SEO localization for enterprise SaaS content.

Tencent / GameLoop
Nov 2021 – Mar 2022

SEO Country Manager

Tencent / GameLoop

Regional SEO for Tencent's PC gaming emulator platform.

Earlier roles at Real Check Stubs, R-GOL (Poland), Adventrum (Sweden), and vidaXL — spanning fintech, sports e-commerce, and large-scale international e-commerce.

Free pre-audit

Get a free pre-audit of your site

Tell me about your site, the locations and queries you want to win, and what you do. I'll pull live Google rankings, AI-search visibility, and competitor authority — then you choose how to get the full picture.

1 · Your site2 · Quick insights3 · Full results

Pick from the list — matched to Google's location database.

The keywords or questions you want to rank / be cited for.

Custom tools and automations I've built

Off-the-shelf SEO platforms hit a ceiling when you need to attribute SEO work to revenue, audit content at scale, or monitor AI search citations. I built proprietary tools to fill the gaps.

🤖

LLM Visibility Tracker

Custom monitoring system for AI search citations

Tracks brand citations and share-of-voice across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews — surfacing not just whether a brand appears, but how accurately.

📡

AI Traffic Dashboard

Custom analytics for AI-referral traffic

Shows how many referrals are arriving from each AI platform and which specific URLs AI users land on — likely one of the first tools in the SEO community to actually measure AI-driven traffic.

📊

SEOinsight Explorer

Looker Studio + BigQuery + GSC + GA4 + GMB + Bing + CRM + Ahrefs

Proprietary BI platform that cleans and joins datasets, classifies pages and queries by topic cluster, models organic conversion pathways, and flags content decay early — before traffic drops.

🧭

Holistic SEO Tool

DataForSEO + Ahrefs API application

Tracks rankings across the SERP and Google Maps, generates semantically relevant keywords, analyzes competitors, and audits sites for technical issues — all in one integrated workflow.

🎯

Google Ads Audit Tool

Paid-media audit automation

Audits Google Ads campaigns and returns prioritized suggestions to improve performance — bringing the same data rigor to paid media as to organic.

⚙️

Technical SEO Audit Automation

Screaming Frog + Claude API + Python pipeline

Runs scheduled site crawls, layers AI-driven content analysis on top of crawl data, and outputs prioritized issue reports — turning a multi-day manual audit into a one-click workflow.

🏷️

Programmatic Schema Markup Generator

Template-driven JSON-LD generator for healthcare and local

Generates JSON-LD schema (MedicalClinic, LocalBusiness, Service, FAQ, Breadcrumb, Review, Product) at scale rather than by hand, validating against Schema.org specs before deployment.

📈

Multi-Client Agency Dashboard

Next.js application on Vercel

Unified dashboard pulling Search Console and GA4 data through a single Google API account across 30+ client properties, with custom logic for AI referral tracking and content-group performance.

🔍

Slack SEO Content Auditor

On-demand audit bot integrated with GSC, GA4, and Ahrefs

Pulls 90 days of data and classifies every page as KEEP / UPGRADE / DELETE based on traffic trends, non-Google sessions, and backlink equity. Prevents winning-content decay.

What my clients say about working with me

A few words from people I've partnered with across healthcare, enterprise, e-commerce, and local business. Every testimonial here is genuine, verified feedback from real engagements.

Lauren C.

Marketing Manager at Johnson & Johnson

Baha is an exceptional talent who understands SEO best practices and competitive analysis. He looks at organic search opportunities with a very strategic mindset. I highly recommend him to anyone who needs help strengthening organic performance and strategy creation.

Jon G.

CEO of Originality.ai

Baha has been instrumental in optimizing our client's website through semantic SEO. His professionalism, attention to detail, and exceptional skill set have significantly improved our online presence.

Algen A.

Founder at RealCheckStubs

Baha is a true expert. He works quickly and produces well-thought-out work. I have no hesitation in recommending him and look forward to working with Baha again.

Ketan M.

Founder at KP Engineering

It was a very positive experience collaborating with Baha. Significant progress was achieved in terms of SEO. Baha possesses a high level of knowledge and skill, and consistently strives to meet client requirements. He demonstrated professionalism and was easy to communicate with, always willing to assist. I would highly recommend him to anyone seeking success with their website. I look forward to collaborating with Baha again in the future.

Anlieka M.

Country Manager at SAP

I had the pleasure of working with Baha and I'm genuinely impressed by his high level of professionalism and unwavering reliability. His effective communication skills and willingness to embrace feedback ensure a seamless and stress-free partnership. If you're on the lookout for an SEO copywriter, I wholeheartedly recommend Baha.

Ekin B.

Founder at Local Print Store (UK)

Baha conducted extensive research on my industry and my local competitors, which helped develop a comprehensive local SEO strategy. He created a custom strategy tailored to my specific needs, which made it easy to track the progress of my campaign. Overall, I was very impressed with Baha's work on my local SEO reporting — professional, efficient, and knowledgeable, and he helped me improve my website's ranking in local search results.

Josh A.

Founder at Adelia Cybersecurity

Excellent job, we'll definitely be working with Baha again in the future!

Tools I work with

SEO Platforms

AhrefsSemrushScreaming FrogOnCrawlInLinksMozSurfer SEO

Google Ecosystem

Search ConsoleGA4Google Business ProfileTag ManagerLooker StudioPageSpeed Insights

Tracking & CRO

Microsoft ClarityCallRailCallTrackingMetricsLocal Viking

Data Engineering

SQLPythonDataForSEO APINext.js + Vercel

AI & Automation

Claude (Sonnet & Opus)Claude CodeChatGPTGeminiPerplexityDeepSeekScreaming Frog + Claude API

CMS & Development

WordPress (100+ sites)ShopifyWebflowWixHTML/CSS/JSRankMathYoastSchema Pro

Case studies & latest finds

Case studies from client work, plus the automations, analyses, findings, and tool reviews I explore along the way — straight from my LinkedIn.

Follow along on LinkedIn →

Let's talk

Two ways to start a conversation — pick what fits your situation.

Schedule a 30-min discovery call

Best for: exploring a project, understanding scope, or seeing if we're a fit before any commitment. No prep needed — just bring your questions.

Send a custom proposal request

Best for: you have a project in mind and want a tailored proposal. Answer 5 quick questions and I'll come back to you within 48 hours with a clear scope and approach.